Managing Money for Business & Pleasure
Ask any new business owner what keeps them awake at night and
the answer will probably be managing cash flow. Life would be so
much easier if you knew exactly what your revenue and expenses
were going to be from one month to the next. Just when the bank
account seems to be building up nicely, along comes a
provisional tax payment, GST, or PAYE. On top of all that, money
needs to be set aside to grow and develop the business, whether
that means investing in more staff, more stock, or increased
marketing. Last of all on the priority list comes drawings, that
is, the meagre amount you are supposed to pay the mortgage and
the grocery bills with and somehow have a bit left over that
lets you enjoy life, because after all, that’s why you went into
business isn’t it? The problem is that while you know how much
you need to live on each month, business cash flow fluctuates
from one month to the next.
The key to managing cash flow is to remove uncertainty. That
means finding ways of smoothing revenues and expenses and
planning ahead. One of the most common mistakes I find with self
employed clients is that they don’t clearly separate business
expenses from personal expenses. Personal credit cards and bank
accounts are used for business expenses, travel, petrol, and
business telephone expenses while holidays and new lounge suites
are paid for from business accounts. Mingling business and
personal expenses creates more uncertainty. Business cash flow
fluctuates while personal expenses are relatively constant and
combining the two means that your total cash flow becomes
uncertain. Your business, no matter how small, should have a
separate bank account, overdraft and credit card. This makes
things a lot easier too when it comes to preparing your GST
return and end of year accounts, as you don’t need to sift
through your personal bank statements to find all the business
related items or vice versa.
Once you have separated your accounts, uncertainty can be
reduced further by taking a regular fixed amount of drawings
from your business. First, set aside funds each month from your
business income to cover your tax liabilities. Ideally, tax
money should be kept in a separate account and by setting aside
a percentage of your revenue each month you shouldn’t get caught
out with a tax bill that you can’t pay. The amount that you
withdraw for yourself will be determined by two things – the
minimum amount you need to live on, and the average cash flow,
after allowing for tax, from your business. For example, you may
decide you need a minimum payment of $4,000 per month after tax
from your business. Your business cash flow after tax may vary
from $2,000 per month to $8,000 per month with an average over
the year of $6,000 per month. Taking out a regular amount per
month will mean that some months you take out more than the
business earns. That can be dealt with by always ensuring that
your business has a cash buffer big enough to cope with the
difference. In this example, you would need a cash buffer of,
say, $6-8,000 – enough to cover two or three low revenue months.
The result is that your business bank account will fluctuate
from one month to the next, but you will have a regular
predictable income to live on.
If your business goes well, over time you will build up cash
in your business account using this system. Once you have built
up an excess, you will have a choice as to how you use this
surplus. It can be used to further develop your business or it
can be drawn for personal investment or spending. It’s a good
idea to seek advice from your accountant as to the tax
implications of taking additional drawings from your business.
To ensure that you make the best use of your accumulated funds,
have a plan in place as to how you are going to use them. If you
have clear personal and business goals you will be more inclined
to use your surplus funds to get ahead than to use them for an
impulsive purchase. That doesn’t mean it’s all work and no fun –
for example, one of your goals might be to reward yourself with
an overseas trip when you get to a certain level of business.
You know the old saying “never mix business and pleasure”. By
applying this principle to your cash flow, you will be
successful in your business while still being able to have fun,
without sleepless nights.